Agentic analytics for hospitality.
Get all your answers in one place and grow revenue with the clarity and confidence to act.
How was occupancy last week?
Resi is checking the figures …
84 %, six points above the week before. Almost all of the gain came from direct bookings.
Mews · Google AnalyticsDid the Meta campaign hit plan?
Resi is checking the figures …
Almost: 212 of 240 bookings. The gap sits in weeks 29 to 31.
Meta Ads · MewsHow is October pickup looking?
Resi is checking the figures …
12 % above last year, carried by Google Ads. I will send it to the revenue team on Monday.
Mews · Google AdsLoved by agencies, hotel groups, hotels and partners
- Familotel AG
- Alpenhof
- Feldberger Hof
- Hochegger Klippitz
- Hotel Seeklause
- Re:Guest
Your smart AI analyst
Meet Resi.
Ask Resi: “Which Google campaign brought in the most bookings last month?” Resi matches your ad spend against the bookings and revenue in your PMS and answers instantly with your data and charts.
Dashboards & AI analyst
Describe the report and Resi builds it.
One sentence to Resi in Indicate and your dashboard is ready.
Q4 dashboard: occupancy, ADR, channel mix
- KPIs picked from the catalogue
- Channel mix and bookings from Mews
- Plan vs. actual from the Q4 budget
Data from several systems in one widget
Layer ad spend from Google Ads, website visits from Google Analytics and bookings from your PMS in a single widget and see straight away how they relate.
Ready-made KPIs for every system
Revenue, occupancy, ADR, RevPAR, pickup, channel mix and campaign costs, clearly defined and calculated the same way for every property.
Tell Resi what you want to see
“Show me my revenue by booking channel for Q4, compared with last year.” Resi picks the right data and builds the widget for you.
In your brand colours
Dashboards in your brand’s look and feel, so every dashboard carries your signature.
Resi & MCP
Ask Resi, in Indicate or in your AI chatbot.
Got a question? Resi has the answer. Resi uses the KPIs from your own systems, names the sources and gives you what you need to act straight away.
%+6 ptsWeekly report, week 39 %Mon–Thu 48 %Weekly report, week 39“How did the weekend go?”
%+6 pts“How are the junior suites doing in October?”
%Mon–Thu 48 %Only approved KPIs
Resi reads the data model. She never touches raw data on her own and only answers what you ask.
User permissions apply everywhere
Whether in Indicate, Claude or ChatGPT, everyone sees only the KPIs and properties they have access to.
Use Resi where your team already works
The MCP server connects Resi to the chatbot your team already uses, such as Claude, ChatGPT or Langdock. One login, no exports.
Flying KPIs
Reports that arrive automatically.
Send any dashboard by email, whenever and to whoever you like.
A schedule instead of a reminder
Automatic emails daily, weekly or monthly. Set it up once and never think about it again.
For anyone, even without a login
Marketing, the front desk or the owners get the report without needing access to Indicate.
With a summary from Resi
If you like, Resi adds a short note on the most important changes.
Customers
What hotels and partners say about Indicate
As a member of the FAMILOTEL executive board, I value having clear figures, data and facts in a single tool. It not only saves me a huge amount of time, but also lets me make well-founded decisions faster. Its ease of use is a big advantage, especially for hotel managers and other executives. Indicate has become indispensable to me, and I'd recommend it to anyone who values efficiency and clarity in their data.
In my role advising Familotel AG's member hotels on business and marketing, Indicate is a huge advantage. It has made analysing all the relevant KPIs many times simpler and more consistent. I love it, and I'd recommend it to anyone who wants to see their most important data not just every day, but up to date and with a single click.
As Partner Growth Manager, I see how much time hotels and agencies spend collecting and analysing data. With Indicate, we can make hotel marketing more productive and bring AI into everyday work. Combined with the Re:Guest CRM software, the data gets better, and the hotel data you need for successful digital marketing all comes together in one place. Agencies and hotels save a lot of time on reporting, and we bring two strong products together into one joined-up solution.
For agencies & consultants
Make the impact of your work measurable.
One login gives you every hotel client at a glance and their latest data whenever you need it.
Google Ads64 %Meta36 %Google Ads71 %Microsoft Ads29 %Meta58 %Newsletter42 %Up-to-date data, any time
Access the latest numbers for all your clients whenever you need them, with no exports and no waiting. The hours you used to spend chasing data and building reports are yours again.
Marketing and bookings side by side
Compare Google, Meta and your other channels directly and put them next to the booking data from the PMS. You'll see straight away which channel actually drives revenue.
Plan campaigns, then measure them
Analyse how far in advance guests book and which audiences they come from, then plan your campaigns around it. Afterwards, see how many bookings they generated and for which dates.
Kept separate, shared with clients
Each client has their own space and permissions. Share dashboards and benchmarks directly with your clients.
For hotels and hotel groups
Base your strategy on numbers, not gut feeling.
Which channels, segments and campaigns bring in revenue? For one hotel or the whole group.
AlpenroseMews · own spaceSeeblickapaleo · own spaceBergwaldASA · own space
StadthofOracle Opera · own space- Plan
- above plan
- just below
- below plan
Each property separate, every property in view
Every hotel keeps its own data and permissions, while head office compares them side by side.
Campaign ROI, not click counts
Ad spend from Google and Meta is matched against bookings and ADR from your PMS, so you can see whether a campaign delivered what you planned.
Spot the gaps in your strategy
Weeks without a campaign, segments below plan, channels with shrinking margins: Indicate flags them before the month is over.
Ready for your data team
Custom KPIs, API access and exports are included, so your team can build on it straight away.
Why Indicate
Less time chasing data, more time making decisions.
Built for hospitality, Indicate brings your performance data, KPIs and business context together, so your team or your AI agents can analyse, report and act on better information, faster.
600+
spaces running on Indicate
Every hotel, group and agency client gets its own space.
15Years
of history from day one
Up to 15 years, as far back as your system goes.
30+
connections to hotel and marketing systems
See allResi
your AI analyst
Smart, precise, discreet and respects your privacy.
100%
Hosted in Germany
GDPR-compliant, on servers in Germany. Your data stays yours.
Benchmarks on your terms
Benchmark against yourself, build your own or compare with other properties.
For hotel groups
Learn moreFor agencies
Learn more
Ready in minutes, not months
Connect with a click, and KPIs and dashboards come ready to use. No project, no migration, and 13 months of history from day one.
AI that knows your numbers
Resi and MCP work on verified KPIs with a source, in Indicate or in Claude, ChatGPT and Langdock.
Secure per property and client
One space per hotel or client, roles from guest to owner, two-factor authentication and an audit log. Data hosted in Germany.
How it works
Your systems, connected in minutes.
More than 30 connections to PMS, distribution, marketing and operations, automated and updated every day.
Common questions
What you'll want to know before you start
Can't find your question? Just write to us.
Most connections deliver their first data within minutes, and your full history is there within 72 hours at the latest. If you don't have the login details for a system, just create a link and send it to whoever has access. They can then connect the system to Indicate securely and in line with data protection rules.
No. You connect your systems in a few clicks with your login details, and KPIs and dashboards come ready to use. If you do have a data team, they get KPI Studio, the semantic layer, the API and exports, so they can build on the data model instead of starting from scratch.
Technically it's possible, but it doesn't scale. PMS and CRM often have no usable API, and you have to keep up with every API change yourself. APIs return raw data without history, the AI quickly gets the numbers wrong, and token usage and costs grow with every question. Then there's data protection and permissions: an API key usually sees everything, including personal data. Indicate is the clean data layer in between, with history, verified KPIs and clear permissions.
Only the KPIs you release through the MCP server, with the permissions of the person signed in. Guest data and raw tables are never shared unless you explicitly include them in your request.
Mews, Oracle Hospitality, elite PMS, ASA, simplify hospitality and Shiji, among others, plus Re:Guest, vioma, Customer Alliance and the usual Google and Meta tools. You'll find the full list on our integrations page. If a data source is missing, let us know. We're probably already working on it, or we'll be happy to add it.
Yes. Indicate is built for multiple clients. Each hotel gets its own space and you switch between them with one click. Connect links let each hotel authorise its own PMS, so you never see their login details.
You can find our current prices on our pricing page at any time.
Try Indicate and see for yourself.
Get your data moving and make it your driving force.