Integrations

Connect, sync, done.

More than 30 connections to PMS, sales, marketing and operations. History as far as the source provides it, updated once a day.

Book a demoSee all connections

How it works

Three clicks to your first number

No project, no migration. Connect and carry on.

  1. 1

    Choose from the marketplace

    Every connection shows upfront which data and KPIs it brings.

  2. 2

    Connect

    Sign in yourself or let the hotel grant access through a connect link. You never see a password.

  3. 3

    Data flows

    First numbers often within minutes, the history is backfilled and the KPI catalogue is ready.

Indicate Connect

The systems hotels work with.

From PMS to school holidays. Missing one? We're happy to add it.

All connections

Find your system.

PMS, sales, marketing, web and operations. Search by name or category.

33 connections

  • elite PMSPMS & hotel softwareReservations, stays, guests and services from the elite PMS, automatically via export.
  • Google AdsMarketing & adsCampaigns, cost, clicks and conversions, against bookings and ADR from the PMS.
  • Google Analytics 4Web & socialUsers, sessions, sources, events and conversions of your website.
  • Meta AdsMarketing & adsCampaigns, ad sets, spend and conversions from Facebook and Instagram ads.
  • MewsPMS & hotel softwareReservations, customers, payments, rates, availability and services from the cloud PMS.
  • Re:GuestSales & guestsRequests, replies, offers and conversion from the CRM and guest communication.
  • apaleoPMS & hotel softwareAvailability and occupancy per unit group, snapshotted daily for pickup and booking pace.
  • ASA HotelsoftwarePMS & hotel softwareDaily sales, turnover breakdowns, reservations and booking previews, automatically via export.
  • CICSV ImportData & importBudgets, events, lists: upload anything that has no system as a file.
  • Customer AllianceSales & guestsReviews, review statistics and portal performance from the review management platform.
  • Facebook PagesWeb & socialPage interactions, reach, reactions and post analytics of your Facebook page.
  • FAMILOTELPMS & hotel softwareReservations, guests, pricing and availability of Familotel member properties.
  • FeiertageOperationsPublic holidays nationwide and per German state, for like-for-like comparisons.
  • Front Office CloudPMS & hotel softwareBooking forecasts, occupancy, turnover reports and guest analytics from FrontOffice Cloud.
  • gastromaticOperationsEmployees, assignments, time tracking and absences from workforce planning.
  • GitHubData & importCommits, issues, pull requests and activity of your repositories.
  • Google PageSpeed InsightsWeb & socialLighthouse scores and Core Web Vitals of your pages, mobile and desktop.
  • Google Search ConsoleWeb & socialQueries, impressions, clicks and positions in Google Search.
  • HubSpotSales & guestsContacts, deals and pipeline from the HubSpot CRM.
  • InstagramWeb & socialReach, impressions, interactions and audience of your business account.
  • InxmailSales & guestsMailings, sending and click statistics, lists, bounces and unsubscribes.
  • MatomoWeb & socialVisitors, pages, time on page and actions from the open-source web analytics.
  • Microsoft AdvertisingMarketing & adsCampaigns, ad groups, keywords, cost and conversions from Bing Ads.
  • Oracle HospitalityOn requestPMS & hotel softwareOPERA Cloud: reservations, occupancy, ADR and RevPAR for single properties and groups.
  • PasscreatorOperationsWallet pass templates, issued passes and their usage over time.
  • Pinterest AdsMarketing & adsCampaigns, cost, clicks and impressions from Pinterest Ads.
  • PipedriveSales & guestsDeals, activities, organisations, persons, pipelines and stages.
  • SchulferienOperationsSchool holidays of all 16 German states as a dimension for any KPI.
  • SendGridSales & guestsContacts, lists, campaigns and stats, bounces and suppression lists.
  • ShijiOn requestPMS & hotel softwareReservations and revenue from the Shiji Enterprise Platform and Infrasys.
  • SHsimplify hospitalityOn requestPMS & hotel softwareReservations and revenue from simplify, the PMS for leisure hotels.
  • vioma OTASales & guestsBookings, prices and room-type availability from the vioma booking engine, with history.
  • YouTube AnalyticsWeb & socialViews, watch time, subscribers and traffic sources of your channel.

Missing your system?

Tell us which one. We keep adding connections for the common hotel and marketing systems. Until then, the CSV import helps.

Request an integration

Included with every connection

Your data, up to date every day.

  • Daily sync

    Automatically every night. In the morning you have the numbers up to and including yesterday.

  • Activity and status

    Every run with rows and duration. If something goes wrong, the connection shows up under “Needs attention”.

  • Connect link

    Single use, with consent and a note on personal data. Can be revoked at any time.

  • Import

    CSV for everything that doesn't come from a system: budgets, events, your own lists.

Goes well with

  • KPI Studio

    Your own KPIs, one definition, versioned

    Learn more

  • Data Governance

    Spaces, roles, 2FA and audit log

    Learn more

  • For agencies & consultants

    Every client in one workspace

    Learn more

Common questions

Good to know

Question not answered here? Write to us.

  • Indicate syncs once a day, automatically overnight. So in the morning you always see the numbers up to and including yesterday. The overview shows you the last run with rows and duration.

  • That depends on each system's API. Indicate specialises in loading data as fast as the partner's API allows. With Re:Guest, for example, even the historical data arrives in under 3 minutes. With marketing APIs such as Google or Meta, it can take up to 72 hours, because these systems use rate limits to control how much data we can fetch per hour. After that, all data updates automatically once a day.

  • When you connect, Indicate fetches as much history as we're allowed to access. Some interfaces let us fetch as much data as is available, and for some of our customers that goes back as far as 15 years. In general, it depends on the plan and on the policies of our partner's interface. For most systems it's 13 months or more. If you'd like to know the details for your software, just ask us or the software provider. If a provider offers no historical data, we start collecting from the day you connect. Some sources also deliver future data for outlooks. With some, you can even travel back in time, for example: what did September's occupancy look like back in May? Exactly what's possible depends on the data source.

  • Write to us. We keep adding connections for the common hotel and marketing systems. Until then, the CSV import helps.

Connect your first system in the demo.

30 minutes, and the first numbers are there.

Book a demoGet in touch

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