This Service Description provides a detailed overview of the interfaces integrated by Indicate Data GmbH ("Indicate Data", "we" or "our"). Indicate Data is a company registered in Germany that specializes in providing innovative web applications and services. Our services comprise a wide range of tools and solutions that aim to optimize and improve your business processes. These include our powerful website (the "Website") and various specialized web applications (the "Services") that help you achieve your goals efficiently and effectively.

Elite Solutions Hotel Software#

Elite Solutions offers comprehensive hotel management software that integrates and automates various aspects of hotel operations, including reservations, billing and guest management.

Type of data transferred:#

Reservation data
Guest information
Billing details
Room status
Employee information
Reports and analyses

Empaction#

Empaction is a newsletter tool used for signing up for, creating and sending e-mail newsletters.

Type of data transferred:#

Number of openers, clickers, bouncers, unsubscribes
Number of e-mails sent
Names of domains without a response

Facebook#

Facebook is a well-known social network platform on which users can create profiles, share content and interact with others.

Type of data transferred:#

Details of reach, subscriber growth, engagement rate, average time on page
Number of impressions, clicks, likes, shares, reactions, page views, page likes, post clicks, post reach, page views from recommendations

Google Analytics#

Google Analytics is a web-based analytics tool from Google that provides detailed information about the behavior of a website's visitors. It helps companies to optimize their website, to understand target groups better and to make well-founded decisions for online marketing.

Type of data transferred:#

Number of sessions, users, pageviews, social interactions, newsletter sign-ups, ad impressions, content shares, traffic sources, referrals, playback (for video marketing), shopping cart abandonments, returning customers
Average session duration, video engagement
Bounce rate, conversion rate, goal conversions ROI, CPC, PPC clicks
Number of campaigns as well as campaign names, keywords, landing pages, exit pages
E-commerce conversion rate, revenue, average order value

Google PageSpeed Insights#

Google PageSpeed Insights is a tool that analyzes the performance of web pages and provides optimization suggestions in order to improve loading speed and user experience.

Type of data transferred:#

Page loading speed
Optimization suggestions
User statistics
Performance metrics
Error reports

Instagram#

Instagram is a popular platform for sharing photos and videos that allows users to create and share content and to interact with others.

Type of data transferred:#

Details of reach, follower growth, engagement rate, average story completion rate
Number of impressions, clicks, likes, saves, reactions, profile visits, page likes, post clicks, post reach, page views from recommendations, IGTV views

Matomo Analytics#

Matomo Analytics is open source web analytics software that provides detailed reports on visitor behavior and helps companies to make data-driven decisions.

Type of data transferred:#

Page views
Visitor sources
Time on site
Bounce rate
Conversion tracking
Campaign analysis

Pipedrive CRM#

Pipedrive CRM is a customer relationship management tool that optimizes sales processes and helps companies to track and manage leads and sales effectively.

Type of data transferred:#

Contact data
Sales data
Leads
Communication history
Activities
Sales analyses

ReGuest#

ReGuest is software for hotels that optimizes guest communication, creates personalized offers and enables online booking. It improves service, increases efficiency and strengthens guest loyalty.

Type of data transferred:#

Number of offers, inquiries, bookings, openers, clickers, bouncers and newsletters sent
Booking rate
Number of campaigns created as well as campaign names
Contact categories as well as the number in each category
Average time taken to create an offer
Offer creator
Source

SendGrid#

SendGrid is a cloud-based e-mail platform that helps companies to send e-mails reliably and at scale. It provides detailed analyses and deliverability information.

Type of data transferred:#

Number of e-mails sent
Open rate
Click rate
Bounce rate
Spam reports
Unsubscribes